Mar 23, 2026

2024-2026 Academic Catalog

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2024-2026 Academic Catalog

Digital Marketing Concentration for Business Majors

Location(s): Dickinson Campus, Online, DSUlive, Williston Campus

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Overview

The Digital Marketing Concentration is an option that may be added to any of these majors: Accounting, B.B.A. , Business Administration, B.B.A. , Finance, B.B.A. , Human Resource Management, B.B.A. , BS Business Education or Business, B.A.S. .

Concentration available in Bismarck, Williston, DSUlive, and online

Requirements

Courses

BADM 357 - Visual Merchandising, Design Credits: 3
MRKT 301 - Principles of Marketing Credits: 3
MRKT 340 - Advertising, Sales Promotion, and Digital Media Credits: 3
MRKT 491 - Business Administration Seminar: Marketing Credits: 3

Subtotal: 12

Elective (Select 4-6 credits of the following)

BADM 364 - Electronic Commerce Credits: 3
BADM 497 - Business Administration Internship, Externship, Cooperative Education Credits: 1-12
MRKT 357 - International Marketing Credits: 3
MRKT 386 - Retailing: Virtual and Brick-and-Mortar Credits: 3
MRKT 466 - Consumer Behavior and Consumption Credits: 3

Total: 16-18